Strategic Go-to-Market Execution for Early-Stage Technology Startups Through Customer Validation, Market Positioning, and Market Adoption. Communication In Physical Sciences, [S. l.], v. 10, n. 3, p. 307–321, 2024. DOI: 10.4314/. Disponível em: https://journalcps.com/index.php/volumes/article/view/912. Acesso em: 25 aug. 2026.