Investigating the Role of Machine Learning Algorithms in Customer Segmentation. Communication In Physical Sciences, [S. l.], v. 12, n. 2, p. 630–648, 2025. DOI: 10.4314/w342gz27. Disponível em: https://journalcps.com/index.php/volumes/article/view/92. Acesso em: 30 jun. 2026.